Content Writing & Socials
.png)
A 100 year-old heritage space refurbished into a co-working and event space for creatives.
Bangalore, India
An app for creators to connect with the right audience and get paid doing what they love.
Bangalore, India
(November/2018 - February/2019)
For client: Ipseand (a custom gift company)
Created Brochure content
​
For client: Nammalore (a gaming company)
Created website content
​
For The Integrated Penguin:
Created blog posts
Other:
Created branding names
and taglines for new companies
​
For client: Thiashola plantations (tea plantations company)
Created daily IG posts; monthly giveaways; and formed collaborations
Tea facts
(September/2019 - February/2019)
Private Events: Created emailers, posters, marketing strategies, and event content (invitations/thank you notes/itineraries).
Community Events/workshops (4 per week): Created event content, artist interviews and website content (2 Instagram captions, stories and weekend mailers). For Bigger events created blogs and physical marketing material.
Co-Working: Created weekly MailChimp mailers and collaborated with in-house graphic designer.
(September/2019 - April/2020)
Social Media Head, Spokesperson/Content Writer and Community Outreach.
Planned and managed a soft-launch event with 50 attendees
Created PR content
Planned an IG strategy for the first 6 months,
Created daily IG posts
Created 2 (800 words) blogs/week
Found and recruited creators and communities for collaborations.
Joynt pivoted to focus on a different business model.
Here are traces of what it was.
Featured Creator
Hi, my name is Siddharth. I am a photographer, camera maker and a keen explorer of historical photography printing. Originally from Rajkot, I lead ASK which is an art and design collective.
.
As a kid I remember taking photos on my father's camera. I was fortunate enough to come from an era where digital photography was not yet invented. We used to capture the world on 35mm negatives.
.
In design college, with photography as an elective, my curiosity turned into a passion. Photo trips led me to explore different cultures, communities, and their stories in a visual medium. Photographs help me document my experiences - to share the beauty and diversity I was privy to.
.
Nikon FM10 was my first film-based manual SLR camera. Today, I teach people how to make their own paper pinhole cameras and work with many old photography printing techniques like cyanotype, salt print, argyrotype, gum prints and the silver gelatin process. It's a shame that people are missing out on the magic of analog.
.
Siddharth's Personality: Adventurous, Hard-working and Inquisitive
.
Celebrity Crush: @sebastiao.salgado.photographs
.
#JOYNTSpotlight
Strategy (first 6 months)
October to December
Monday
Tuesday
Wednesday
Thursday
Friday
Featured Creator
Blog on website
Wholesome Wednesday (Quote)
Featured Creator's works
At The Office
Audience Engagement: During October and November, each Monday, we did '3 Truths and 1 Lie'. Where creators would share interesting statements with Joynt's followers, encouraging them to catch their lie in a comment. We would then release the lie on Thursday with the creator's works. Later in December, we did 'Ask the Creator'.
Blogs with monthly themes:
October - Introductions (Our first event, Our founder, The problems we are trying to solve and Introducing Joynt and what it can do for you)
November - Self Care (Conquering criticism, Positive mornings, Self-care tips)
December - Remote Finds ( Tribal crafts, Folk musical instruments, Unique waterfalls)
Quotes: They were quick pick-me-ups for the audience but also was a way to use hashtags to link to popular names in the industry.
Fridays 'At The Office': We showcased our team's personality to build trust. We wanted to be seen as genuine, honest, trustworthy and relatable.
January to March
Monday
Tuesday
Wednesday
Thursday
Friday
Monday Mood
Featured Creator 1
Worthy Wednesday (Blog)
Featured Creators 2
Friday Finds
Our followers loved our Fridays 'At The Office' posts, so we segmented to two different segments - 'Monday Mood' and 'Friday Finds'.
Becasue we were curating the initial 100 creators, we usually met them in person to discuss their work. We would meet magicians, singers, dancers, painters, skateboarders and more. Their visits and talent showcase was posted to show our dynamic office environment.
On Fridays we continue to focus on our main crew. We chose one employee, each week, to take over the day. We would create gifs and office memes about the spotlight employee. We would also follow the employee around creating POV videos on Instagram live. At the end of the day we would share 3 finds by the employee (creators they personally follow and recommend). This helps us get more creators in the loop with hashtags.
Featured Creator: We expanded our community largely when we feature creators, so we began showcasing 2 creators each week. We also prioritised creators who were already using the app so more people would understand the process better. January and February, we created crossword puzzles about the creator's favourite things - revealing Monday's answers on Thursday and Thursday's answers the following Monday. In March we switched it up to a word search.
